 (Vietnam Visa On Arrival) A British tourist
visiting Madrid, Spain on 13 December has been revealed as the
symbolic face of the one billion international tourists travelling
in 2012. The tourist was welcomed by the Minister of Industry,
Energy and Tourism of Spain, José Manuel Soria, UNWTO
Secretary-General, Taleb Rifai, and the Mayor of Madrid, Ana Botella,
at an event in Madrid’s Museo del Prado, held to celebrate a record
one billion international tourists in 2012.
The event, part of the
UNWTO One Billion Tourists: One Billion Opportunities campaign,
recalled how tourism can create billions of opportunities for growth
and development around the world (Madrid, Spain, 13 December 2012).
“Today, we welcome the symbolic
arrival of the one-billionth tourist,” said Mr Rifai. “The one-billionth
tourist, Mrs. Dale Sheppard-Floyd from the United Kingdom, is visiting Spain for
three days. During that time she will experience a new culture, meet new people,
support the local economy and help to sustain the jobs of waiters, tour guides
and many more working in tourism, as well as of all those whose jobs are
indirectly linked to tourism such as taxi drivers, food producers or shop
attendees. If we multiply this impact by one billion, we begin to understand the
enormous significance of reaching this milestone.”
The celebration was held in Madrid’s
Museo del Prado, the city’s most visited tourism attraction, in the presence of
UNWTO representatives and Spanish tourism and private sector officials, as well
as many of the museum’s daily visitors from around the world. As it is
impossible to know exactly where the one-billionth tourist arrived, many
countries celebrated the occasion by also welcoming tourists arriving on 13
December.
The Minister of Industry, Energy and
Tourism of Spain, José Manuel Soria, thanked UNWTO for choosing Spain to
celebrate the official celebrations of the international campaign and stressed
that “Spain is one of the world’s leading tourism destinations, where the sector
represents 11% of the country’s economy.” The Minister further highlighted the
importance of tourism in economic development and job creation.
Minister José Manuel Soria noted
that Spain was expected to reach a record 58 million international tourist
arrivals in 2012, alongside an increase in tourist receipts. The Minister
recalled Spain’s intention to increase and retain its large number of tourists
who visit the country to experience its diverse tourism attractions.
“Madrid City Council is happy to be
hosting this symbolic act, since it strengthens the reputation of the city as
one of the world’s great tourism destinations. Tourism is one of the principal
drivers of Madrid’s economy. Indeed, in its current strategic plan, the Madrid
Visitors & Convention Bureau aims to transform tourism into a pillar of wealth
and employment creation for the city,” said the Mayor of Madrid, Ana Botella.
The event was held as part of the
UNWTO campaign, One Billion Tourists: One Billion Opportunities, calling on
tourists to make a difference when traveling abroad and recalling the positive
impact that even the smallest actions can have if multiplied by one billion.
Outside the Prado, as well as in
Madrid’s famous Plaza Mayor, tourists visiting the city became Faces of the One
Billion by adding their photos to a giant mural, reminding tourists that they
are part of the one billion and that all their actions count.
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| Source: UNWTO |
UNWTO welcomes the world’s one-billionth tourist
